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Showing posts with the label visual rhetoric

How to Think

A Burkean Analysis                 Act:     Just off the bridge that crosses I-25, Clear Channel’s electrical billboard cycles through 4 (?) advertisements in span of thirty seconds (?).   Visible from I-25 north bound it is visible to over 1.5 million cars per day .                   Scene:   As parts of the country still struggle to recover from the Great Recession, many scholars are noticing a downward trend in the number of births.   As indicated by this trend birth rates begin declining in 2008.   The billboard has a number of telling details:   a young white girl and a motto:   “Not what to think/How to think” that suggests a very specific audience. Agent:   Eleven years after the Great Recession, exclusive private schools are advertising to keep their enrollment co...