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50/50 and the normalization of Marijuana

I was up at my my sister and brother-in-law's over the holiday weekend.   Good liberals in a small conservative town and we decided to head to the small art-house cinema see a movie.   The movie, 50/50  , is based on a true story of a young man's brush with an unexpected cancer.  It's funny; the chemistry between the two main characters:  Joseph Gordon-Levitt (Adam) and Seth Rogen (Kyle) was good.   But what struck me and surprisingly didn't strike my brother-in-law, who's a doctor in a medical marijuana state, is how "normalized" they chose to show the pot smoking.   Adam doesn't drink or smoke and his first dosage of medicinal marijuana is in the macaroons offered by Phillip Baker Hall (Alan) to deal with the nausea caused by chemotherapy.   From there, the filmmakers actually show Adam stoned, smoking with Kyle, and even socializing with Mitch (Matt Frewer) and Alan and smoking again.   I...